The Aldingbourne Trust cares for and supports adults with learning disabilities across the South of England. Kevin and his team created a tiered, integrated marketing strategy which supported the charity as a whole and the 9 separate entities within it all leveraging the core brand, philosophy and focus. They created internal communications programmes to engage with the staff and volunteers (volunteers weren’t previously included at all) and their ‘Friends’. Incorporated internal and beneficiary audience research and collation of feedback to drive the activity planning and coached the in-house team to deliver the plan. In addition they launched two new social enterprises. Find out more
Resilience and Sustainability
In tough economic times it is not enough just to survive, you need to be thinking about sustainability for the medium to long term. At Achill Management we are developing new tools and resources to support organsiational sustainability and resilience, from sustainability audits to online mapping tools that help you chart your organisation’s resilience against your partners and competitors.
We can help identify your resilience strengths and weaknesses at individual, team and operational level, and then support you to put in place a sustainability programme to develop the changes in policy and practice that you need to withstand the challenges of a changing environment.
Led by our sustainability guru Jim Haywood, who has a background in environmental resource and sustainability planning, we can help with both strategy and practice.
At one level this could involve helping to identify and adopt basic environmental good practices or carrying out simple energy and waste audits to identify cost and resource saving. At another level, we might work alongside staff to help an organization “walk the talk” or support stronger community engagement. At more strategic level, Achill can provide more tailored support and mentoring to Trustees and the charity’s executive to help develop and deliver an innovative, long-term strategy which addresses and balances a range of social, environmental and economic challenges and opportunities. In today’s climate, every charity needs to be creative in finding ways to do more with less without compromise to its core values.